https://www.brandtonic.com.au/home daily 1.0 2017-09-15 https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7b455be42d6a55ad240d3/1504162907505/thumb3b.jpg What We Do - Brands A brand is what it does. Leading brands are clear about their purpose and consistently act with conviction. We help unlock a brand's growth potential, clarifying positioning, identifying opportunities and inspiring strategic brand expression and action. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7b44546c3c4cd02132586/1504162888961/thumb1b.jpg What We Do - Culture Today, more than ever, brands need to be constantly evolving or they'll get left behind. To make their way in today's competitive marketplace requires being relentless about remaining relevant. We help brand strategies stay in-tune with the changing cultural context. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7b44d12abd9e692da02d1/1504162896691/thumb2b.jpg What We Do - People We help brand teams get up close and personal with the needs, desires and expectations of those they seek to serve. Finding creative ways to watch real life behaviour unfold and dig deeper to unlock the emotional triggers that brands need to know about to grow. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7cb16f5e2315ed0a83f93/1511136472016/icon4.png What We Do - IDENTIFYING GROWTH OPPORTUNITIES Insight mining of primary and secondary sources Consumer & shopper needs and behaviours Consumer journeys & user experience Cultural audits & springboards (semiotics) Market segmentation Portfolio planning & architecture strategy https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7cb1d893fc04fc33358f8/1504168737772/icon3.png What We Do - CREATING POSITIONING & ACTIVATION PLANS Brand purpose & character creation CVP development Brand experience optimisation Brand story activation Strategic workshop facilitation https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7cb86b8a79b3789f0feb3/1504168843154/icon4.png What We Do - BRAND MARKETING TRAINING Insight into action Brand planning Purposeful Positioning Brand Character & Activation planning Creative Facilitation Concept Writing https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7cb2fe3df28057d0786c1/1504168752895/icon5.png What We Do - OPTIMIZING BRAND EXPRESSION & MESSAGING 'Big idea' development Communications & messaging optimisation Packaging design briefs Connection receptivity https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7cb283e00be307bbf3c54/1504168747572/icon1.png What We Do - LEADING INNOVATION & CO-CREATION Ideation facilitation & speedy co-creation NPD concept creation & optimization Opportunity platform development Name generation Product, service & pack development https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7af16f9a61e6c2d07be20/1504161559687/home4.jpg What We Do https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59a7c3dbcd0f6870302d4840/1504166876620/home3.jpg What We Do https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b06a368dd041ac4fa44d8b/1504733753098/Unsplash+justin-tietsworth-214667-small.jpg What We Do https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b0c2cbcd0f6832f1d40946/1504756369801/ What We Do “We appointed Bryony as our strategic partner for the repositioning of our master-brand and were absolutely delighted with the outcome. Her human-centred design approach unlocked a compelling brand purpose that has been enthusiastically embraced across all our businesses. I’d recommend her as a great strategic partner who brings insight rigour and creativity to strategy development. She’s also someone with a real knack for aligning internal audiences and engaging external partners. ” — Head of Brand Engagement, National Mutual Group https://www.brandtonic.com.au/about-us daily 0.75 2017-09-15 https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc0e63f09ca45419132827/1504759698454/ About Us - INSPIRING BRAND ACTION We deliver insights and brand strategy ideas to inspire interventions for growth. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc0e63f09ca45419132829/1504759672661/thumbnails2-3.jpg About Us - GENUINE COLLABORATORS Building strategy is a team sport, we work closely with internal teams and partners. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc0e63f09ca45419132823/1504759619754/thumbnails2-1.jpg About Us - Nimble Know-How We've a wealth of local and international experience, so we're fast and efficient. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc0e63f09ca45419132825/1504759645283/thumbnails2-2.jpg About Us - CAN-DO & CREATIVE We're creative pragmatists who find ingenious solutions to make it work! https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b07adb9f7456ac86e240b8/1504738015758/Bryony2.png About Us Bryont Ranford Principal https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b074e3c534a54ca36034e9/1504736485131/banner.jpg About Us https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc0e0559cc68473096c9ff/1505496584055/people-woman-coffee-meeting2.jpg About Us https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc1d2fc027d8b87185a95c/1505500463921/why-partner.jpg About Us https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc42cdc027d81dff04bec6/1505510094833/Unsplash+keith-misner-308-small.jpg About Us https://www.brandtonic.com.au/our-work daily 0.75 2017-09-15 https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc47f0cd39c3f9f5c72186/1505511412381/project2.jpg Our Work - Cross Category Alcohol Innovation Led consumer exploration of existing concepts and products to identify fertile innovation platforms for an international alcohol company looking to broaden its portfolio in Australia. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc499c12abd932dd87344d/1505511842599/project3.jpg Our Work - Facilitating Change in the Dairy Category Led the identification of cross category growth opportunities for an international Dairy company, from data mining, to creation of opportunity platforms to facilitation of ideation workshops. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc4b4f6f4ca38b949fe7b8/1505512282413/project4.jpg Our Work - Decoding the Meaning of Purity Led a semiotic analysis to identify alternate meanings of ‘Purity’ and developed 10 inspiring springboards to stretch thinking at an ideation session for a beer brand. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc3b7e4c326d61efccf646/1505508242425/client-logos.png Our Work https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc4b5ed2b8578941fd952b/1505512291624/project5.jpg Our Work - Re-positioning a Mental Health Not-For-Profit Led the development of a new positioning vision for a growing Mental Health organisation facing new challenges and growth opportunities in a dynamic sector. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc4b6dccc5c5890fe8f60d/1505512305972/project6.jpg Our Work - Best Practice Facilitation Training Designed and delivered best-practice facilitation training to a cross-functional team at an international marketing insight and brand consultancy. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59bc496a6f4ca38b949fd0a7/1505511791127/project1.jpg Our Work - Creating a Unifying Corporate Vision Led a human-centred design approach to develop an inspiring brand vision and unifying purpose for a national mutual organisation operating across multiple industry sectors. https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b06fc34c0dbfde5db8de14/1504735172104/Unsplash+david-pentek-305016+small.jpg Our Work https://www.brandtonic.com.au/connect daily 0.75 2017-09-16 https://static1.squarespace.com/static/58f40fce20099e1b4a29db20/t/59b06e35e9bfdfa96d6003d8/1505542285940/Unsplash+vladislav-klapin-316711+small.jpg Connect