We work closely with some of Asia Pacific’s leading brands.
Over the last 20 years, we’ve worked on brand challenges across most sectors from: FMCG, Retail, Technology, Financial Services, Tourism & Hospitality, Alcohol, Automotive, Healthcare, Telecoms, Pharmaceutical and Not for Profit.
Some recent projects
Creating a Unifying Corporate Vision
Led a human-centred design approach to develop an inspiring brand vision and unifying purpose for a national mutual organisation operating across multiple industry sectors.
Cross Category Alcohol Innovation
Led consumer exploration of existing concepts and products to identify fertile innovation platforms for an international alcohol company looking to broaden its portfolio in Australia.
Facilitating Change in the Dairy Category
Led the identification of cross category growth opportunities for an international Dairy company, from data mining, to creation of opportunity platforms to facilitation of ideation workshops.
Decoding the Meaning of Purity
Led a semiotic analysis to identify alternate meanings of ‘Purity’ and developed 10 inspiring springboards to stretch thinking at an ideation session for a beer brand.
Re-positioning a Mental Health Not-For-Profit
Led the development of a new positioning vision for a growing Mental Health organisation facing new challenges and growth opportunities in a dynamic sector.
Best Practice Facilitation Training
Designed and delivered best-practice facilitation training to a cross-functional team at an international marketing insight and brand consultancy.